Rush fuels executive cyclists in XRC 2008

Posted on Apr 18 2008 | Filed in: Rush Fitness Water

At the starting line.Rush Fitness Water joined more than 200 of the finest executive cyclists in the country at the Executive Road Cycling Race Series (XRC) in Macapagal Avenue, Parañaque City. Rush sponsored the first leg of the race, which gathered nearly 30 teams spread among 5 categories for both men and women competitors.

Fitness First’s Leian Cruz triumphed as the Category A winner of the first leg of the XRC.The year-long, four-leg Executive Road Cycling Race Series, or XRC, has become the premiere race series for executive class cyclists who successfully balance their professional careers with their athletic pursuits. Rush, as the ideal drink for everyday fitness, is the event’s official drink since its launch last year.

“As organizers of the XRC, we are very particular with the brands we partner with. Rush reflects our philosophy, that’s why it is the official fitness water of the tour,” said event management consultant and Elite Multi-Sport Resources (EMR) director Edmund Mangaser.

The top winners for the first leg of this year’s XRC were Team David Salon’s Joyette Jopson, Ladies’ Category C; Team Enervon’s Joey Ramos, Men’s Category C; Team David Salon’s Marita Lucas, Ladies’ Category B; Team X-Terra’s Antonio Zapanta, Men’s Category B; and Team Fitness First’s Leian Cruz, Men’s Category A.

The highlight of the race happened during the Category A competition, when three competitors broke out from the pack at the final legs of the race, and settled in the final three spots. The Fitness First team triumphed over Elixir team and PLDT team in the closely-fought race.

“We experience stress everyday, and taking energy drinks like Rush hydrates us and keeps us going,” said Leian Cruz, a member of the Fitness First team. “I myself drink Rush to keep me hydrated. It gives me all the carbohydrates and ions I need. It enhances my performance.”

Succeeding legs of the series will be in Tagaytay, the Clark Freeport and the Subic Bay Freeport Zone. Each leg features a set of unique challenges for the riders, from seaside boulevards to backcountry lanes, high-speed courses to punishing uphill climbs, in all kinds of weather.

Executive cyclists engaged in a blitz battle during the second day of the first leg of the XRC.

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